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  • 企业参展怎样才能在短时间留下深刻印象
  • 本站编辑:杭州延展展览展示有限公司发布日期:2019-08-29 18:19 浏览次数:

现在的专业展会越来越多,作为工厂也需要跨出门去宣传自己的产品,寻找客户。但在众多的同行中间,面对已对所展产品已了如指掌的买家,怎样才能在短时间内给其留下深刻的印象,以使在展会后能与你继续作沟通?而不是面对你的传真或邮件不知道你是谁?

Now more and more professional exhibitions, as factories also need to go out to promote their products, looking for customers. But among many peers, how can you impress the buyers who already know the exhibited products in a short time so that they can continue to communicate with you after the exhibition? Instead of facing your fax or email, I don't know who you are?

展会前准备:

Preparations for the exhibition:

a) 前期策略;例如致潜在客户的产品通讯,通知到位展会情况,告知最新产品发布。

(a) Pre-strategy; e.g. product communication to potential customers, notification of arrival at the exhibition, and notification of the latest product release.

b) 展会上人员培训;所有员工是否熟练掌握同样的销售步骤。

B) Personnel training at the exhibition; whether all employees are proficient in the same sales steps.

C)物料准备:是否给访问客户准备公司相关手册资料。

C) Material preparation: Whether to prepare relevant company manuals for visiting customers.

企业参展怎样才能在短时间内给其留下深刻印象

How can enterprises impress them in a short time when they participate in the exhibition?

1. 通知的客户是否到场----展会前你是否尝试邀请10到20个潜在的高端客户到你们的展台前?

1. Are the notified customers present? Do you try to invite 10 to 20 potential high-end customers to your booth before the exhibition?

2. 相关物料是否准备----展会前你是否准备了独特的产品作为礼物赠给你邀请的10到20位客户?

2. Are the related materials ready? Are you prepared a unique product as a gift for your invited 10 to 20 customers before the exhibition?

3. 人员培训是否到位----在展会上,是否有经过高级培训的员工负责争取和潜在客户预约在展会后的4到5天内面谈或电话接洽?

3. Are personnel training in place? Are there senior trained staff responsible for seeking and making appointments with potential customers within 4 to 5 days after the exhibition or making telephone calls?

4. 展会上的策略----展会期间的每一天,在结束时你是否和员工开会,收集潜在客户的联系方式,并立刻跟踪服务----确保当客户回到他们的办公室时,已经有你们的产品的一份样品在等着他们了?

4. The strategy of the exhibition - every day during the exhibition, at the end of the exhibition, do you meet with employees, collect contact information from potential customers, and immediately follow up service - to ensure that when customers return to their offices, there is already a sample of your products waiting for them?

5. 展会洽谈区----通过优秀的展位设计,吸引到的客户是否有效跟踪到位,潜在客户是否明白你们的产品和服务的范围?是否有统一人员专门后续跟踪联系?

5. Fair Negotiation Area - Through excellent booth design, are the customers attracting effective follow-up, do potential customers understand the scope of your products and services, and do they have a unified staff to follow-up contact?

大多数企业因为没有做好展会前的各种准备和展会中的销售沟通,导致在展会这么好的一个销售平台没有把握住该有的客户资源和宣传手段,本篇文章简单介绍如何在展会中给客户留下深刻印象,希望大家不仅仅是通过优秀的展位设计来吸引客户参观了解公司产品,展会前各项准备及人员培训一定要做到位。

Most enterprises do not do a good job of preparation before the exhibition and sales Communication in the exhibition, resulting in such a good sales platform does not grasp the existing customer resources and propaganda means. This article briefly introduces how to impress customers in the exhibition. I hope you are not only through excellence. Booth design to attract customers to visit and understand the company's products, preparation and personnel training must be in place before the exhibition.