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  • 企业展示厅设计搭建的要素有哪些
  • 本站编辑:杭州延展展览展示有限公司发布日期:2019-10-01 12:38 浏览次数:

企业展示厅设计主题的确立,其出发点首先应立足实际,根据办展城市自身优势特点、支柱产业、品牌塑造、世界潮流等要素确定主题,并由此展开全局性的主题规划和策划落实。主题是展览的旗帜,也是展览的核心,展览组织机构需真正了解目标客户的新需求,量身定做,进行有创意而合理的主题策划。主题一旦确定,其策划和实施就要保持一致性,通过展前邮件、展台设计、派发宣传品、后续资料等传播手段影响目标客户,使核心信息得以传达,使主题策划作为整个展览市场计划和品牌发展计划的一部分,真正起到提升品牌的作用。

  1.展览主题策划是资源整合的过程

  展览主题策划是在充分利用、挖掘其资源优势的基础上,推动展览资源和流程部分的优化组合。使展览主题与展览的整体策划、项目执行与管理、以及品牌培养等要素达成协同效应,提高办展水平,扩大市场号召力和社会影响力。

  2.注重产业特色和文化内涵的结合

  企业展示厅设计主题的确立和策划关系到展览举办地的选择。展览展会设计搭建的主题应依托展览举办地的产业优势、产业结构、经济结构、地理位置、交通状况和展览设施等条件。展览主题一旦确立,就要使举办地的选择与之吻合。另一方面,展览主题需有一定文化特色,提炼展览主题是一个文化表达的过程,失去了文化内质的展览主题策划或策略难以提升展览主题乃至整个展览的品位和意义。

  3.展览的网络策划

  展览主题策划可以采用网上调查的方式,集思广益,决定展览主题的取舍。网络策划利用了现代科技手段,既扩大了影响,又提高了展览的成功率。网络策划可采用多种传媒方式,也可采用其他的如报纸等媒体方式。无论采用哪种方式,其目的都在于吸收更多的意见,为展览主题服务,既扩展了思路,又扩大了影响。

  4.突出展会设计搭建举办城市的特色

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  企业展示厅设计要突出展览举办城市的特色,这些特色一般包括:

  (1)文化特色。努力挖掘展览所在城市的文化底蕴,提炼展览主题,策划具有当地民族特色、反映当地风土人情的展览。

  (2)产业优势。展览题材的选择要根据展览举办城市的经济结构、产业结构、地理位置、交通状况和展览设施等条件定。展览举办城市的产业优势,一要考虑本区域的优势产业和主导产业,二要考虑国家或本地区重点发展的产业,三要考虑政府扶持的产业。

  以上就是由杭州延展展览展示有限公司给大家整理的文章内容,想了解更多关于展馆设计、博物馆设计的相关资讯,请登入我们的官网。展厅设计

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The establishment of enterprise exhibition hall design theme, its starting point should first based on reality, according to the exhibition city's own advantages and characteristics, pillar industry, brand building, the world trend and other elements to determine the theme, and from this to launch the overall theme planning and planning implementation. The theme is the banner of the exhibition and also the core of the exhibition. The exhibition organization should truly understand the new needs of the target customers, make it customized and carry out creative and reasonable theme planning. Theme once established, its planning and implementation to maintain consistency, through exhibition before E-mail, booth design, such as distributing flyers, subsequent information transmission methods affect the target customers, to communicate the core information, make the theme plan as part of the exhibition market and brand development plans, really play the role of brand.

1. Exhibition theme planning is a process of resource integration

Exhibition theme planning is to promote the optimization combination of exhibition resources and process on the basis of making full use of and exploiting its resource advantages. Make the exhibition theme and the overall planning of the exhibition, project execution and management, as well as brand training and other elements to achieve a synergistic effect, improve the level of exhibition, expand the market appeal and social influence.

2. Pay attention to the combination of industrial characteristics and cultural connotation

Enterprise exhibition hall design theme and planning related to the selection of exhibition venue. The theme of exhibition design and construction should rely on the industrial advantages, industrial structure, economic structure, geographical location, traffic conditions and exhibition facilities of the host place. Once the theme of the exhibition is established, it is necessary to make the choice of venue consistent with it. On the other hand, the theme of the exhibition should have certain cultural characteristics. Refining the theme of the exhibition is a process of cultural expression, and it is difficult to improve the taste and significance of the theme and even the whole exhibition without the planning or strategy of the theme of the exhibition without the essence of culture.

3. Network planning of the exhibition

Exhibition theme planning can adopt the method of online survey to pool wisdom and decide the theme of the exhibition. Network planning USES modern technology means, not only to expand the influence, but also to improve the success rate of the exhibition. Network planning can use a variety of media, but also can use other media such as newspapers. No matter which method is adopted, its purpose is to absorb more opinions and serve the theme of the exhibition, which not only expands the thinking, but also expands the influence.

4. Highlight the features of the exhibition design and construction city

The design of enterprise exhibition hall should highlight the features of the city where the exhibition is held. These features generally include:

(1) cultural characteristics. Try to excavate the cultural deposits of the city where the exhibition is located, refine the theme of the exhibition, and plan the exhibition with local ethnic characteristics and local customs.

(2) industrial advantages. The selection of exhibition theme should be determined according to the economic structure, industrial structure, geographical location, traffic condition and exhibition facilities of the exhibition city. The industrial advantages of the exhibition city should consider the advantages and leading industries of the region, the key industries of the country or the region, and the industries supported by the government.

The above is the article content organized by hangzhou extended exhibition exhibition co., LTD. For more information about exhibition hall design and museum design, please visit our official website. The exhibition hall design

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