新闻 / 动态
The establishment of enterprise exhibition hall design theme, its starting point should first based on reality, according to the exhibition city's own advantages and characteristics, pillar industry, brand building, the world trend and other elements to determine the theme, and from this to launch the overall theme planning and planning implementation. The theme is the banner of the exhibition and also the core of the exhibition. The exhibition organization should truly understand the new needs of the target customers, make it customized and carry out creative and reasonable theme planning. Theme once established, its planning and implementation to maintain consistency, through exhibition before E-mail, booth design, such as distributing flyers, subsequent information transmission methods affect the target customers, to communicate the core information, make the theme plan as part of the exhibition market and brand development plans, really play the role of brand.
1. Exhibition theme planning is a process of resource integration
Exhibition theme planning is to promote the optimization combination of exhibition resources and process on the basis of making full use of and exploiting its resource advantages. Make the exhibition theme and the overall planning of the exhibition, project execution and management, as well as brand training and other elements to achieve a synergistic effect, improve the level of exhibition, expand the market appeal and social influence.
2. Pay attention to the combination of industrial characteristics and cultural connotation
Enterprise exhibition hall design theme and planning related to the selection of exhibition venue. The theme of exhibition design and construction should rely on the industrial advantages, industrial structure, economic structure, geographical location, traffic conditions and exhibition facilities of the host place. Once the theme of the exhibition is established, it is necessary to make the choice of venue consistent with it. On the other hand, the theme of the exhibition should have certain cultural characteristics. Refining the theme of the exhibition is a process of cultural expression, and it is difficult to improve the taste and significance of the theme and even the whole exhibition without the planning or strategy of the theme of the exhibition without the essence of culture.
3. Network planning of the exhibition
Exhibition theme planning can adopt the method of online survey to pool wisdom and decide the theme of the exhibition. Network planning USES modern technology means, not only to expand the influence, but also to improve the success rate of the exhibition. Network planning can use a variety of media, but also can use other media such as newspapers. No matter which method is adopted, its purpose is to absorb more opinions and serve the theme of the exhibition, which not only expands the thinking, but also expands the influence.
4. Highlight the features of the exhibition design and construction city
The design of enterprise exhibition hall should highlight the features of the city where the exhibition is held. These features generally include:
(1) cultural characteristics. Try to excavate the cultural deposits of the city where the exhibition is located, refine the theme of the exhibition, and plan the exhibition with local ethnic characteristics and local customs.
(2) industrial advantages. The selection of exhibition theme should be determined according to the economic structure, industrial structure, geographical location, traffic condition and exhibition facilities of the exhibition city. The industrial advantages of the exhibition city should consider the advantages and leading industries of the region, the key industries of the country or the region, and the industries supported by the government.
The above is the article content organized by hangzhou extended exhibition exhibition co., LTD. For more information about exhibition hall design and museum design, please visit our official website. The exhibition hall design