随着社会的不断发展，越来越多的参展商对展位建设的要求也越来越高。如果你想在众多参展商中脱颖而出，你必须注意展位建设的效果，选择一家优秀的展览公司进行合作，这样才能使展位建设更具吸引力

With the continuous development of society, more and more exhibitors have higher and higher requirements for booth construction. If you want to stand out among many exhibitors, you must pay attention to the effect of booth construction, choose an excellent exhibition company to cooperate, so as to make the booth construction more attractive

1.明确展台搭建效果

Clear the booth construction effect

在展位建设之前，我们必须与企业进行详细的沟通，了解企业想要达到展位建设效果，实际上想要达到展位建设效果主要是使展位有吸引力，简而言之，游客看起来更赏心悦目，可以充分调动游客的整体情绪，同时也可以突出企业的产品卖点和公司的优势。对于一个的展它不需要他的外表有多华丽，而是要检查它是否具有良好的营销功能。

Before the booth construction, we must communicate with enterprises in detail, understand the enterprise want to achieve in the booth construction effect, actually want to achieve the main effect of the booth construction is to make the booth attractive, in short, visitors look more pleasing, tourists can give full play to the overall mood, at the same time also can outstanding enterprise product selling points and advantages of the company. For a perfect exhibition it does not need his appearance how gorgeous, but to check whether it has a good marketing function.

2.了解展台搭建的目的

 Understand the purpose of the booth

必须了解展位的目的，因为企业在建设中，其主要目的是吸引客户达到良好的营销宣传效果，所以在建设中，应尽可能展示产品质量和产品特点，通过展位反映公司的整体实力，让游客靠前次看到展位可以理解参展商想要表达的意图。

Must understand the purpose of the booth, because enterprises in the construction, its main purpose is to attract customers achieve good marketing effect, so in the construction, should show the product quality and product features as far as possible, by reflecting the company's overall strength booth, let visitors see the booth for the first time can understand the intention of exhibitors want to express.